The big firms' overflow
Heavy advertising doesn't just bring injury cases. It brings everyone who was in a car accident, including the people whose only problem is their car. Many injury firms get 30 to 100 or more of those calls a month, and the biggest advertisers tend to get the most.
They have no use for those calls, and their intake teams turn them away. That's an opening for you.
Turn competitors into referral sources
- You don't compete for their injury cases; you send injury cases back to them.
- You take only the property damage claims they can't use.
- Their callers get help instead of a dead end, which protects their brand.
That's a pitch even a competitor can say yes to, because it costs them nothing and sends business their way.
Find the injury firms near you Enter your ZIP and see the firms within 20 miles whose car-only calls could come to you.Position your firm as the property damage specialist
- A dedicated referral line, answered 24/7 by an AI assistant.
- Valuations built from real comparable vehicles.
- Total losses through the Appraisal Clause, with a pre-vetted independent appraiser.
- A one-pager and a referral agreement ready for every firm you approach.
| Average total loss increase with True Claims | +$7,500 |
| Your share on an average total loss (a third) | ~$2,500 |
| Most total losses settled within | 1–2 weeks |
| Diminished value usually settled for | $2,500–$6,000 |
| Your third on diminished value, on average | ~$1,000 |
| You front per total loss / per diminished value claim | $500–$600 / $200–$350 |
Why it compounds
Ad spend stops working the day you stop paying. A partner firm keeps forwarding calls month after month, and each new partner adds to the total. Over a few months, a small firm can build a stream of claims that doesn't depend on outbidding anyone.
Run the numbers for your firm The missed-revenue calculator: partner firms, calls a month, and what they could be worth (illustrative).Check your state bar's rules on referral arrangements, fee agreements and advertising before you start. The referral agreement True Claims provides has no fee sharing: the partner firm gets its injury cases back, not a payment.
Get the Referral Partner Playbook The pitch, the email, the intake questions and a 30-day plan. Free.Start taking the calls nearby firms turn away
Create your account, or book a 15-minute demo and we'll map out the firms around you.
Related answers
Questions people ask
›Won't a big firm just keep these claims themselves?
Most injury firms don't handle property-damage-only claims at all; it's a different kind of work. Forwarding them costs nothing and brings their injury cases back.
›How do we approach a firm we compete with?
Lead with their problem: the car-only calls their team turns away. The Referral Partner Playbook has the two-minute pitch word for word.
About the author. Jeff Zigman works with personal injury firms on property damage claims at TRUEclaims. Figures in this guide are past True Claims results or illustrative math, as labelled. This is general information, not legal advice.