How can a small PI firm grow without spending more on ads?
By Jeff Zigman, TRUEclaims · Updated
The short answer
Build a referral source instead of buying more clicks. The injury firms near you turn away property-damage-only calls every week; with a simple referral agreement they can forward those callers to your firm, and you send their injury cases back. There's no cost per lead, and each partner firm adds calls every month.
A partner firm typically sends around 30 property-damage-only calls a month. Illustratively, with about 1 in 3 signing and the ~$2,500 average share on a total loss, that's roughly $25,000 a month per partner firm (not a forecast).
An AI assistant on the referral line answers and qualifies every call, so adding partner firms doesn't require adding intake staff.
Take the property-damage-only calls nearby firms turn away
More questions
- Can a personal injury firm take property-damage-only claims?
- What should an injury firm do with property-damage-only calls?
- How do I get referrals from other law firms?
- Can a law firm pay another law firm for referrals?
- What is the Appraisal Clause on a total loss?
- How does an insurer calculate a total loss value?
General information, not legal advice. Figures are past True Claims results or illustrative, as labelled. TRUEclaims is not a law firm.